Off-Page SEO

Every website we make already has “On-Page SEO” done for you. This includes, outbound links, title, H1, meta and keywords relevancy. On top of this we make sure you’re showing up in Google already for a bunch of your keywords. Having said this, You may notice you are not on the first page for your keywords, that’s because SEO is a hard task and takes time, resources and work; this is done with something called “Off-page SEO”; and this is how the websites you see at the top of the search results get there.

The 4 main principles of ranking (%)

Domain Authority (DA)
Page Authority (PA)
Trust Flow (TF)
Citation Flow (CF)

What is DA?

Domain Authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

What is PA?

Page authority is a metric to predict the ability for a specific page to rank in search engines. Page authority uses a 0 to 100 logarithmic scale. A high Page authority score means your page has the potential to rank well in search engine results.

What is TF?

Trust Flow is a metric that analyses how trustworthy a site is by measuring its quality. Quality is the essential data of this metric. If a link pointing to your website is authoritative and qualitative, then your trust flow will increase. A good trust flow is harder to get than a citation flow and so the Citation Flow will always get higher than the Trust Flow and not the contrary because there are a lot of links but not all of them are relevant.

What is CF?

Citation Flow is a metric that refers to the popularity of a link in a site without considering the quality of these links. The perfect example is porn sites. They have a very high Citation Flow but these links are often not qualitative. A website with a lot of links pointing to it will be influential and will get a good citation flow.

How to get good scoring on these factors?

So, what do you need to do to get good scoring in all of these factors?

There are over 200 factors that influence ranking in Google, such as domain aging, backlinks, social network relevancy, content, keywords density, website page speed, SSL certificates etc.

A lot of these do fall under On-Page SEO, so you don’t have to worry about them (we have done them for you). The main two you need to focus on are:

Social Networking

Keep your business Facebook page active. Linking from your Facebook page (and other people such as clients) linking to your website create "no-follow" backlinks to your website

What is “no-follow”? No follow backlinks are backlinks that don’t provide any “link juice” or power to your website. Though these are not the best in terms of ranking, they still need to be done as it shows Google your company and your website is being talked about socially, so currently relevant to indicate being more relevant in the SERPS


This is without a doubt the most influential factor towards ranking. Good backlinking WILL rank your website higher in the SERPS for your keywords. The key to backlinking is quality over quantity

Backlinking is when a website links to another website. Unlike posting on social networks such as Facebook, posting on websites will provide “do-follow” backlinks. do-follow backlinks provide link juice and power to your website (hence the wording “do” follow). Websites with better DA PA TF & CF  will give your website good stats too.

Social Networking

The best way to start with this is to set social networks for your company. This means Facebook, Twitter, business directories etc. If you havn’t done this yet, make sure you set them up in full! This means the same mobile numbers that show up on your website, the same location that shows up on your website etc. Also, with Facebook and Twitter you will be able to link to your website; make sure you do this (by copy and pasting the URL).

So why will this help? Well if you are not aware of it, Google are incredibly smart, they are able to “crawl” pretty much everything on the internet, so even though it may not seem possible that making a social network page will help your website rank better in Google;  it will.

Once you have done this with Facebook, Twitter, Yell etc, you have done the first main step… Good Job! However, that’s just half the battle. 

The next part is making sure you’re keeping active! Just like I mentioned above; Google are able to see your new company Facebook page, they can also see if you’re an active company in the online world. 

Think of it this way. if there are two companies competing for the same keyword; who would Google choose? A company that portrays itself as not very active; somewhat telling Google that it’s not a very profitable/busy/active company (therefore not being very beneficial to Google’s users being at the top)  or a company that is active daily, talking to it’s customers, offering insight into the their company; have it be offers, promotions, reviews, customers interaction, pictures etc.

At the end of the day, Google is a company, and it’s goal is to offer the best possible service to it’s users. It does this by putting the best companies/websites at the top of the page. Putting the best companies/websites at the top gives Googles users the content they are looking for; therefore using Google again.


Backlinking is the main factor behind ranking in Google SERPS and it’s extremely important. It’s so powerful in-fact, it’s possiable to rank first with just doing this alone. But to get the best results, we recommend doing both backlinking and social networking (we take care of the other factors).

So what are we seeing here in the diagram? We are seeing a website linking to your website. We can tell this for the base look will be a great backlink because the website is relevant to the same subject, industry, product or service as you. This is important!

Website A

A website with already good DA, PA, TF & CF links to your website with a "do-follow" link with relevant anchor text

"Link juice"

What happens now is, after a couple weeks/months, this link feeds your website with the good metrics giving you good metrics too

How can we tell what is a good (strong) backlink?

The best way to check if a website will be good to be linking back to you is, checking yourself. The things to look for are:

  • Making sure it has a score of 10+ TF
  • Making sure it has a score of 10+ CF
  • Making sure it has a score of 30+ DA
  • Making sure it has a score of 40+ PA
  • Making sure it is a do-follow backlink
  • Making sure the anchor text is relevant to your keyword

Here is a link for you to check a websites TF & CF. Please note that this website has both FREE and paid plans. 

Here is a link for you to check a websites TF & CF. Please note that this website is completely FREE

So now we have learned all about what a backlink is, what makes a good backlink and how to check if a backlink is good or not. So the next big question is, how do we get these backlinks?

Option 1: Research & find

There is no one way around getting backlinks. If you’re doing it yourself the best way to do it is to reach out to blogs, companies, news articles, local sites that are relevant to your company (as mentioned above). Getting in contact with as many good metric websites and ask them if they can link to your website. Now, not everyone is going to reply or do this, it’s a numbers game. It’s easier if you already have connections to begin with, have it be other companies who are like yours or friends who write blogs etc who can talk about you on their website.

Once you get a YES, the only thing left is to ask if they can use your keyword as the anchor text (as mentioned above). A keyword is made up of your location + your service/product EG: Roofers in Liverpool

On average, you are looking to get around 50-100 good quality backlinks to get top page ranking in Google’s search. Ranking is not an exact science and getting backlinks does not guarantee top ranking and there is no correct time period to get top ranking, it’s all dependent on each person. On average it takes upto a year to get the best results with consistent and good SEO work done.  

Option 2: We will do it for you

We understand not everyone has the time to do SEO themselves, as yes, it does take a lot of time and is a lot of work to do. This is why we offer all our clients the best SEO service money can buy, but without the massive costs. This is a thank you for being a client and part of the Futumu family.

We offer all our clients the following option:

15 SEO Backlinks for £60: Click here

We offer only the BEST backlinks that have only the best metrics and anchor text and do it the correct way, the way Google loves. We only get the best quality backlinks, which takes time, effort and also money. We invest upto 80% of this money right back into your website to get the best backlinks so you get the best result. We have our own network that is ranking 1000’s of websites to date.

If you’re interested in help on backlinks, please be sure to get in touch and we can answer any questions you may have

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